A symposium lasting two days, more than a dozen first-class presentations, discussions, a partner exhibition and loads of networking – it’s tough packing all that in to one blog post and impossible to sum it all up in one sentence. The topics were too varied and the strategies presented too diverse to enable you to do that. Features such as mass, niche, size or specialties can be combined at will with products, customer requirements, services, platforms or internationalization.
After all the event in Munich also provided insights into the Indian market, mass customization and 3D print models and the realization that you can gain fans for filling plants and likes for mechanical engineering. “Yes, social media and B2B make a good fit if you avoid boring content and select the right channels to communicate“, Maria Seywald, social media manager at the mechanical engineering company Krones, related about her experiences of modern corporate communications.