The excitement of the last Online Print Symposium, in which it was said that online print was not growing as fast as expected, has long since subsided and was no longer an issue this year. Indeed, the supposedly bad forecasts were wrong. Online print has developed well and continues to grow.
“Print is one of the most powerful channels in the communication canon of the digital world. Online print is one of the most successful business models in the printing industry,” remarked Bernd Zipper. “And the Internet is the largest global infrastructure that mankind has ever created – whereby the “web” is ultimately the ubiquitous platform for communication and business. So online is no longer an option; online is the interface to the customer. Today – and tomorrow it is irreplaceable,” continued Zipper in his already established lecture “Developments and Trends in Online Printing”, in which he summed up the year 2019, gave an overview of trends and thus set the homework that the industry has to do in the near future. And they all have it in them.
Online print is not a private event for just a few. “Every online printer needs partners,” Zipper noted, characterizing once again the different business models in online print to provide a better understanding when interpreting the figures and the statistics.
- He referred to those companies – such as Flyeralarm, Onlineprinters or Saxoprint – as homogeneous online printers, which operate open shops for everyone, rely on their own production and also call in external production partners.
- Heterogeneous online printers are more likely to be those that use an external production (for example, their own headquarters as a print shop), that work for the shop and at the same time are on the road as individual printers. This also includes printers who operate closed shops for their customers on the Internet. And those are not just a few.
- There are also print brokers on the market who work exclusively with external printers and have only a marginal share of in-house production (e.g. Wir-machen-Druck.de). Incidentally, United Print is currently switching from a homogeneous online printer to the print broker business.