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Day 1 – March 3, 2020

9:45 am – 10:30 am

“Let’s turn the game!” – The new DNA for Print

Rainer Hundsdörfer

Chairman of the Management Board
and CEO Heidelberger Druckmaschinen AG

Blockchain, the cloud, robotics, industry 4.0 and online platforms have long since arrived in the modern print industry. Whether it’s a smart print shop, an integrated system or a system of systems, the next step is to create a connected, global platform – an agile platform for collaborative work among customers, printers, fulfillment partners and logistics – that makes all of these technologies accessible and usable.

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Rainer Hundsdörfer, CEO of Heidelberger Druckmaschinen AG, has a clear idea of how print will have to function in the future in order to remain competitive and which hurdles the industry still has to overcome in order to master the next stage of the print evolution. Exclusively with the participants of the OPS 2020, he shares his vision about the new “DNA for Print” for the first time in public.

About Rainer Hundsdörfer

Since November 14th, 2016, the international industry expert Rainer Hundsdörfer is Chairman of the Management Board of Heidelberger Druckmaschinen AG. Rainer Hundsdörfer has managed a number of leading industrial technology companies, most recently as Chairman of the Board of Management of the world’s leading manufacturer of fans and motors ebm-papst. 

10:30 am – 11:00 am

Developments and trends in the online print industry in 2020

Bernd Zipper

CEO zipcon consulting GmbH

Rapidly evolving technologies such as 5G and Machine Learning use modern algorithms in order to provide a self-optimized, computer-controlled analysis. Thanks to artificial intelligence, online shops will be able to offer their potential buyers a personalized shopping experience based on existing information. These changes have the potential to restructure the e-business print market and the printing industry as a whole.

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During his presentation, Bernd Zipper, CEO of zipcon consulting GmbH, explores the developments and trends that are currently determining the international markets. Furthermore, he will list methods with which successful start-ups in e-business print earn their money and developments that offer new growth opportunities in the future. In addition to clear evaluations, the participants of the Online Print Symposium will also find numerous suggestions and tips for everyday online printing.

About Bernd Zipper

Bernd is a consultant, lecturer and speaker as well as founder and CEO of zipcon consulting GmbH (founded 1999) based in Essen, Germany. His specialisms mass customization, e-business print, web-to-print, online print and interdisciplinary transformation. 

11:40 am – 12:10 pm

Get ready for future

Trond Erik Isaksen and Marc Freitag

Owner and Head of Business Development Digital
of Livonia Print SIA

The printing industry is changing, especially in the world of publishing. Print runs are continuously reduced, even for first editions. At the same time, we see growth in the number of titles that are published. The reasons are, life cycles of titles are shorter since readers’ habits are changing continuously, reducing the risk of unsold books, CO2 Footprint reduction, etc. Print houses that want to survive in the future need to recognize those trends and start to initiate actions. 

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To handle those changes, we need to change how we work today and start to automate our processes within the company. This is what we are doing at Livonia Print with our digitization project. The goal is to establish a data- and machine process that can handle a cost-efficient production in any run length without any restriction towards our clients. 

About Trond Erik Isaksen

Trond Erik Isaksen, owner of Livonia Print SIA, has been active in the printing industry for many years. As a trained printer and bookbinder, he developed the idea 12 years ago to set up his own printing company, which specialized in the production of hardcover and softcover books in the four-color sector.

About Marc Freitag

Marc Freitag, Head of Business Development Digital at Livonia Print SIA, is the project manager responsible for the company’s digitization project.

12:15 pm – 12:50 pm

The largest untapped marketing channel: how retailers are ignoring customers post-checkout and why this needs to change

Tobias Buxhoidt

CEO parcelLab GmbH

Do you know why you are saying goodbye to customers 13 days too early and what to do about it? Retailers are ignoring their customers post-checkout, at the most emotional stage in the customer journey. Learn how to utilise a previously untapped marketing channel to create better customer experiences, grow customer engagement, and drive up the value of the existing customer base.

The talk from Tobias Buxhoidt, CEO parcelLab GmbH will draw on data from leading retailers demonstrating exactly how and why personalised delivery communications are driving the all-time highest customer engagement during the customer buying journey.

About Tobias Buxhoidt

Tobias Buxhoidt is one of the founders and the CEO of parcelLab. With his long-standing experience in logistics he ensures that every retailer receives the best possible solution for their individual requirements and needs. He helps retailers understand what they really need. 

2:05 pm – 2:35 pm

Transformation with a twist: steady and unspectacular

Dr. Christian Burkhard

Co-CEO & Owner Bubu AG

“How to change the game”? The whole industry is preoccupied with this question. The Swiss bookbindery Bubu AG, a medium-sized company with limited resources, has been relying on a constant process of change for years. What may seem unspectacular during the individual steps leads to a special and unique positioning in the market. The love of haptics, the pleasure of the diversity of the book and the passion for the stories of the customers always remain the drivers for the stages of development.

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In his presentation, Christian Burkhardt discusses the path of Bubu AG and the associated online portal Bookfactory and highlights the greatest challenges for a medium-sized company.

About Dr. Christian Burkhard

Today Christian Burkhardt is the third generation to lead Bubu AG as owner and Co-CEO. In this role, he continues the digital transformation initiated in the 1990s through market entry into automated short-run production. 

 

2:40 pm – 3:10 pm

Let’s make it better: Is the success of card production replicable?

Patrick Leibold

COO of the venture builder better

A decade ago, the kartenmacherei was founded in an attic near lake, Ammersee. Today, as a market leader, it generates an annual turnover of almost 50 million euros. The kartenmacherei is not only a popular brand – but as a new work pioneer it is one of the most modern employers in Germany. It is an unprecedented success on which its creators by no means want to rest on their laurels. For more than a year now, the kartenmacherei has been the heart of the self-founded venture company, better, under whose roof further successful companies are being created. In his presentation, Patrick Leibold, kartenmacherei and better COO, will give an insight into the success of the cardmaking business and explain which exciting next steps in the core market are on the horizon and why investing in new business fields and models is the right step at this time.

About Patrick Leibold

Patrick Leibold, 38, is COO of the venture builder better . In this role he is responsible for all Web2Print activities around the kartenmacherei brand. The expert for operations and finance has over 10 years of experience in the print and media industry as well as in e-commerce.

3:15 pm – 3:45 pm

Quality and Quantity

Florian Teßmer

Founder & Managing Director POSTERLOUNGE GmbH

The market for online printing is highly competitive, as is the subject of murals. Posterlounge had already declared war on empty walls over 16 years ago and was thus one of the few providers in the Art on Demand sector. The vision is still the same today: To offer art for everyone and at an affordable price. Using an effective production line, the Leipzig art publisher and online shop for murals, prints an average of five kilometers of premium paper every month. Co-founder and managing director, Florian Teßmer, explains why individualization is no longer just a freestyle exercise, but a must, and how the balancing act between quality and mass customization can be achieved.

About Florian Teßmer

Florian Teßmer is co-founder and managing director of Posterlounge, an online shop for high-quality murals based in Leipzig. In 2003, Florian founded the company together with his brother, Falk, and his partner, Mandy Reinmuth. As a business computer scientist, he has been programming the shop system himself since the launch of the German website. 

4:20 pm – 4:50 pm

The circle must fit into the square – Balleristo the expert for Mass Customization

Peter Göppel

Managing Director BVD Druck + Verlag AG

Conventional commercial printers, and thus also the BVD, must face the challenges of digitization and transform themselves in order to survive in the market in the future. For more than 20 years, BVD has been engaged in digital transformation and personalization, with the aim of bringing its own products to the market. The primary goal was to develop an innovative product that is produced at BVD, personalized by BVD and can be ordered and paid for online by the consumer. A further goal was to ensure that the product moves in a niche. This resulted in the balleristo brand. Peter Göppel tells us what challenges balleristo has faced and will face in the future.

About Peter Göppel

Since 1992, Peter Göppel (52) has been working for BVD Druck + Verlag AG as its managing director. BVD has been involved with new technologies since 1996 and was one of the first printers to invest in digital printing.

4:50 pm – 5:20 pm

Online Print in France

Antoine Roux

Founder of Printoclock.com

It is always well worth taking a look at other markets, especially when it comes to our neighbor, France, which is one of the top three European online printing markets. Antoine Roux, Founder of Printoclock.com, will not only assess the size of the online printing industry in France vs. the global printing industry, but will also look at the key features and characteristics of the French market and discuss why France is an attractive marketplace with a unique DNA. Of course, apart from the market players, the technical conditions also play a decisive role.

About Antoine Roux

Antoine Roux, Founder Printoclock.com started his career in the early 2000’s, working in IT and start-up companies. He was so enthusiast with the emergence of the first successful online companies that he knew that he would launched a web-project one day.

Day 2 – March 4, 2020

9:45 am – 10:30 am

Keynote: 10 years Blockchain: Where are the applications?

Ingo Rübe

Founder and CEO BOTLabs GmbH

With KILT, Ingo Rübe has created a blockchain protocol for decentralized, self-sufficient data management, which enables numerous new business models revolving around the resource ‘trust’. In his keynote he explains the possibilities and limitations of blockchain technology and how it has the potential to fundamentally change the Internet. He looks back on the first ten years of Blockchain’s history and looks at well-known implementations such as Bitcoin, Polkadot and KILT. But where are the concrete applications today? Here, Ingo Rübe shows us the current developments and also gives an outlook on the next ten years.

About Ingo Rübe

Ingo Rübe is the founder and CEO of BOTLabs GmbH, a Berlin-based startup that develops a solution for self-determined digital identities using blockchain technologies. The company was founded in January 2018 together with the minority shareholder, Burda.

10:30 am – 11:00 am

Transforming the DNA of Creating Layouts – Let’s simply design machines

Tobias Köngeter

Owner Design and Programming WirbelWild GbR

In the digitization of printed matter, its production and production workflows, the creation of layouts is the last remaining unresolved issue. If printed materials are to be completely digital, this step must also be carried out without human intervention. Unfortunately, layouts are still created the way Gutenberg originally designed them 500 years ago – so it’s high time to change that! Tobias Köngeter shows us that the design of printed materials functions according to logic and rules and that this is why software can be used to digitize and automate them. He shows how the bottleneck “layout” can be eliminated in the production process, how dynamic printed materials can be, which advantages completely digitized printed materials have and which possibilities this opens up.

About Tobias Köngeter

Tobias Köngeter has been working in the printing and media industry for 14 years. Together with his wife, Deborah Köngeter, he founded the company WirbelWild a few years ago and is on the shortlist for the category “Most Innovative Company” at the Druck&Medien-Awards 2019 with his specially developed software “ManyPrint Solutions”. 

11:30 am – 12:00 pm

Communication – The Underestimated Success Factor in the Print Industry

Frank Fülle

Management Board Briefodruck Fülle KG

Over-stimulation. Oversupply. Increasingly shorter product life cycles. Digitization. Descriptions. Entire industries disappear, while new ones emerge. The markets are changing rapidly. If you don’t pay attention, you will quickly lose contact with your target group. As a result, the printing industry is faced with yet another major challenge. Managing Director, Frank Fülle, reports on his own experience of how underestimated strategic communication is, especially in the printing industry. He speaks openly about errors and confusion as well as valuable insights into the marketing of his own company.

About Frank Fülle

Frank Fülle is the managing partner of Briefodruck Fülle KG, the most innovative online printer in the sector of direct mail (addressed mailings). Originally starting out as a disciple of the black arts, his heart now beats for the subject of marketing. 

12:00 pm – 12:30 pm

The Importance of Strategic Focus in Creating Rapid Growth

Craig Letton

CEO MRM Global

Craig Letton, CEO MRM Global will tell his personal story of how he has transformed a small family-owned digital print business into an international marketing technology business that supports global brands such as Bacardi, Diageo, Carlsberg, L’Oreal, Molson Coors and Pernod Ricard in over 21 countries. Craig will describe the many challenges he experienced during his journey and will specifically cover the importance of truly understanding the needs of the customer, unleashing the power of Web2Print and the importance of strategic focus in growing a business.

About Craig Letton

Craig graduated from the University of Aberdeen with a 1st class degree in Management and Finance and spent the first 4 years of his career in sales and marketing roles at Mondelez and Mars Wrigley.

12:30 pm – 1:00 pm

Special Guest

More Information coming soon

More Information coming soon

1:00 pm – 1:30 pm

Prenote: Blockchain creates print

Jörg Schieb

ARD Digital Expert and Specialist Author

Blockchain changes not only the way production processes take place, but also replaces paper and printing. However, before blockchain reaches the mainstream, it has to be established where there is truly an added value for the individual actor, be it a company, end customer or technology provider. Digital expert, Jörg Schieb, explains the development and background to the current hype in the tech and financial world and explains what effects Blockchain will have on society and industry, or rather what influence it could have on the online print industry.

About Jörg Schieb

Jörg Schieb is the ARD’s (1st German TV channel) digital expert and a well-known specialist author on digital topics. He takes a critical view of developments on the Internet, in particular its social consequences.