Craig Letton, CEO of MRM Global, was also concerned with individual marketing materials. He described his personal story of how he transformed a small family-owned digital printing company into an international marketing technology company that today serves international brands such as Bacardi, Diageo, Carlsberg, L’Oreal and Pernod Ricard in over 21 countries.

Bernd Zipper asks Craig Letton, CEO of MRM Global, about his presentation – how he transformed a small family digital printing business into a marketing technology company. 

Craig Letton graduated from the University of Aberdeen with a degree in management and finance and spent the first four years of his career in sales and marketing roles at Mondelez and Mars Wrigley. He took over the family-owned digital printing business in 2012 and completed a management buyout in 2017 with the specific objective of aligning the business to focus on solving a specific marketing problem.

Seitdem hat Letton das Unternehmen von einer Digitaldruckerei, die eine Vielzahl von Kunden bediente, in ein Technologieunternehmen verwandelt – mit einer proprietären Web-to-Print-Software und einem umfassenden Dienstleistungsangebot.

Since then, Letton has transformed the company from a digital printer serving a wide range of customers into a technology company – with proprietary web-to-print software and a comprehensive range of services.

The offering is specifically geared to the beverage industry and enables the production of marketing materials that are brand specific, on-demand and personalized. By focusing on customer needs and the benefits of online printing, MRM Global has increased its revenue five-fold since 2015 and is on track to double its size due to strong international growth and many new customers.